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Full PDF Format:
Aimiuwu, E., &
Bapna, S. (2013). Utilizing
Business Intelligence to Enhance Online Education in For-Profit and Non-Profit
Institutions, International Journal of Business Intelligence
Research, 4(1), 29-42.
With the increase in the demand of online education, especially for working people, there is a need for institutions that offer online education to identify, target, and market their services to people who are in need of furthering their education or who would be interested in using online education to advance their careers. The aim of this paper is to explore how Business Intelligence (BI) can be utilized to enhance online education for profit and non-profit organizations. The goal is to identify, target, and market online education to an audience who may not have thought of online education, but will appreciate the opportunity.
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