Full PDF Format:
Aimiuwu, E. (2013). A Case for Calculating Innovation Score: Comparison between Apple Inc & Microsoft Corp, Information Systems Educational Journal, 11(5), 10-15.
Retrieved from https://edofolks.com
Key Findings:
Producing many dynamic & fanciful gadgets that affects peoples’ lives does not make the firm more innovative.
Innovation should not be based on number of products, innovations, patents, or revenue alone, but by employee survey on motivation to innovate, firm structure, market power, human capital, and financial power.
As of 2013, Microsoft Corp. was more innovative than Apple Inc.
Apple Inc. had more revenue but needs to improve its firm structure, market power, human capital, and financial power.
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